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The Answers Are in Front of You

Written by Ralph Barsi.

Decide to buy a black BMW and it suddenly appears left and right. It’s driving down the freeway. It’s parked at the grocery store. It’s idling at the stoplight.

“It’s everywhere!”

The same applies to your profession. Decide to be a big success in your career and you’ll begin to notice:

Seek and you shall find.

During a recent visit, I noticed a bookcase at the back of the classroom. It was filled with powerful titles.

“There are so many answers on the bookcase behind you,” I told the class. “Let’s just riff.” And with that, my prepared presentation was scrapped.

I grabbed a stack of books and a Pink Floyd-branded coffee mug from the shelves. The students and I explored the value each title could lend to their studies, their careers, and their lives.

This is what we covered.

Whether in UX design, sales, or marketing, YOU need to become a master storyteller. String together a narrative that connects dots for your stakeholders (colleagues, customers, partners, and prospects).

A mistake most new hires make is to wait. They wait to hear instructions. They wait for guidance. They wait to see if they joined the right team. They wait for information about the company they just joined (vs. the marketplace they must serve).

Jim Rohn said, “If you rest too long, the weeds take the garden.” Stop waiting. Go! Take initiative. Get to work.

You were hired for a reason — to bring value to the organization and make it better because you’re there.

It’s a two-way street, though.

Sales development is an integral function of building prosperous businesses. By qualifying (and disqualifying) prospects and suspects, these teams fuel the rocket ship.

What does your playbook contain? How is your rocket ship fueled? What is your strategy for success?

There’s “a lot to get right” as an organization scales (or reaches scale). Pinpoint the steps required to sustain your business.

Basics are missed when miscommunicated, misinterpreted, or not communicated at all.

How can you not love this title? You have ridiculous potential to reach greatness in your career. You bring a unique gift or strength to your school, family, organization, and the world.

Great doesn’t just happen. You must build sweat equity throughout your career. Climb from Level 1 (a Highly Capable Individual) to Level 5 (an Executive).

In this book, Jim and his researchers define great companies as ones with disciplined people, thought, and action.

Shape (or, for some of you, re-shape) your habits. Elevate your game through discipline. Get the work done and then share what you’ve learned with others. Become great.

Caterpillars develop into butterflies over time. They evolve from the “chrysalis phase” (say it with a lisp to lighten-up your mood) to take on their new form. This does not happen overnight. Neither does going from good to great.

Each chapter of this book finishes with an exercise. You see, what you say you’ll do and what you do are often different. The exercises prevent that from happening.

Grant uses chapter titles such as:

You sell yourself short. Your limited beliefs stunt your growth and the value you could add to the marketplace. You also underestimate what’s required to level up (or win altogether).

The 10X Rule reframes your mindset and opens the aperture of your perspective.

Step it up. Stop giving us (and yourself) excuses. We are waiting to see and learn from all you have to offer.

Think and act WAY bigger than you do today, plain and simple. Design your life.

There’s a big difference between being on a team and being a team. Teams are as strong as their weakest link. It’s vital, then, to have your teammates’ backs as they have yours.

Ponder these questions:

Who are your stakeholders? How well do you contribute to the interlock of your team? How consistent is the cadence of one-on-ones, team meetings, all-hands calls, leadership retreats, or team-building exercises?

How does your organization prioritize employee engagement? Are you and your colleagues recognized for your results and hard work? Leaders, are your teams aware of the mission and the role they play in acquiring the target? How do you hold them accountable?

What’s measured is managed. Assess each of the five dysfunctions on their own. Reconcile your own performance relative to each dysfunction.

Improve yourself without worrying about others. When you change for the better, everything (and mostly everyone) will change, too.

Master strategist Sun Tzu once wrote, “Order of disorder depends upon organization.” Master philosopher Confucius once said to “set things in order before there is confusion.”

We all face confusing problems at work:

Adding structure to the chaos first requires an organization of thoughts. This book aids in reframing your thoughts, assumptions, and judgements. It enables you to view problems from different angles and elevations.

You don’t see things as they are; you see things as you are. The same applies to problems.

Consider the popular Magic Eye® 3D pieces of the early 90’s. Crisp images reveal themselves once you relax and look through the image. The next time you’re faced with a problem, see all of its facets, and look through it to see potential solutions.

The first step to solving problems and setting order is to get clear. Recalibrate how you respond to problems and address issues like a leader.

“You’d watch the cartoons and not have to pay a dime. But when the movie or new action figure or toy came out, you went and paid for that. Cartoons were the jabs that pulled you in so you would then pay for the movie or toy.”

The subtitle is plain as day — tell a story! No matter the situation, too many professionals struggle to string together a narrative.

Stories capture audiences.

Transfer this approach to your profession and market. What value are we getting from you, time and time again? What is it you want from us? Have you earned the right to ask or do you feel entitled, since you’ve given so much?

Books contain most of the answers, but so do your experiences. Share what you’re learning so that others can benefit.

Excited to visit the next groups of cohorts.

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