Lunch at the Vatican

Honeymoons often don’t turn out so fantastic because they involve two unsuspecting young adults who have been through a lifetime of change within just a few short, hectic days. Alice and Troy had a…

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Choosing Prizes.

I don’t see any reason to stop writing about it.

Why?

Because it works. With the right prize, the right copywriting, it can be a true miracle.

One can say that things are not as easy as I might make them sound on the paragraphs above; it’s true, but I give you my word that it’s not that difficult either.

Most of the times, referral marketing campaigns fail to get the traction they deserve because their message gets lost in the endless noise we call the Internet.

With extraordinary Open & Click-through rates, Messenger is a less intrusive and inexpensive way to get your message right in the face of your potential customers.

The very essence of this article is to help you understand the exact steps required to utilize Facebook Messenger for your referral marketing campaigns.

Enjoy.

Without the right prize, your messenger referral campaign could become a shipwreck.

That means that whatever your choice about your campaigns prize is, you’ll have to present it in the form of a giveaway.

I’ll give you 2 examples.

When our product was (almost) ready to launch, we had to start spreading the word about it.

Trying to gather email addresses for a product that would work entirely via Messenger, seemed like a stupid idea.

That’s why we’ve built a pre-launch campaign that followed the giveaway model, by using our own product. We wanted the people to see a demo of how the Messenger flows of the referral campaign could look like, and give to 20 people early access to the product itself.

Users got more entries for getting more of their friends to sign up to our pre-launch, and the more entries one had, the more their chances to get early access were.

Beardclub is one of the biggest (if not THE biggest) retailers for men grooming products. When they decided to give a year’s worth of beard oils, Messenger was the obvious choice.

They asked people to join their referral campaign, and then incentivized them to invite their friends by giving more entries for every successful referral!

I will not get more into the details that made this campaign a huge success, because I’m already preparing a huge case study about it!

The steps are really simple:

It sounds easy because it is. We’ve also created a video that showcases the steps:

I guess that by now, you’re wondering how you can possibly pick the winners for your referral marketing campaign via Messenger.

Time to get sales-y 😂:
Messenger Bot Giveaways by Viral Loops, picks the winners for you!

Sounds like a telemarketing ad, but it’s not a joke. All you have to do is:

If it helps, we have a short tutorial for it:

Choosing the right prizes and setting up your campaign- even though is of high importance, is only half of the story.

Without any kind of promotion, any hope for success goes with the wind.

The same applies to tracking. Without proper tracking, you won’t be able to make changes with a positive impact on your campaign.

I’ve covered both subjects extensively here:

I won’t get into much detail, but I thought it’s a nice opportunity to present the best promotion tactics, as well as the metrics you should keep your eyes on while running your referral marketing campaign via Messenger.

These growth tools are really easy to set up. The only one- out of the three, which can be a bit tricky to set up is the “Facebook Comments” growth tool, but we created a video about it:

When you’re tracking the performance of your campaign inside Manychat, keep your eyes on:

The most important metric when it comes to referral marketing campaigns though is the K-factor.

The K-factor (or Viral Coefficient) is measured by dividing the average number of conversions from invitations received by the average number of invitations sent.

In case your Messenger referral campaign is also hosted on a dedicated landing page, you should always check your Analytics platform for the following metrics:

It’s easy to set up, yet effective when it comes to results.

This is not by any means a step-by-step guide, but rather an introduction to the possibilities offered. If you want to learn all the important details, I recommend reading all the blog posts I’m linking to, throughout this article.

If you read from top to bottom, I have to thank you for that; If you skipped directly to this paragraph, stop cheating 😂

Keep being awesome.

Lunch at the Vatican

Choosing Prizes.

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