A Seismic Opportunity

A trend we noticed is the increasing need for Sales Enablement to facilitate the collaboration between the sales, marketing, and finance teams. Ever accidentally used an old version of a marketing presentation? Or a document with last quarter’s numbers? What if your sales reps knew how to optimize all the collateral at their disposal to wow a prospect during the demo? Top sales reps may have their own personal folder of secret weapons while your ramping reps are scratching their heads about perfect slides to show a new lead. Or worse, your seasoned sales reps are spending countless hours updating materials and asking for the most up-to-date, compliant presentation instead of closing their next deal.

The recognized leader in Sales Enablement, Seismic equips global sales teams with the knowledge, messaging, and automatically personalized content to deliver relevant and impactful information from internal and external sources. From pitch builder, proposal automation, ROI calculators, to training materials, Seismic combines content management capabilities with discovery and search, data analytics, and deep customization. Seismic’s platform sits across sales, marketing, finance, customer success, training, and growing sales enablement teams. Seismic has saved sales reps thousands of hours searching for and managing content, improving win rates, upsell, and retention.

At the heart of Seismic, CEO Doug Winter has led a world class team that has successfully built, scaled, and exited multiple enterprise software companies. Most recently, Doug and co-founder Ed Calnan were VPs at EMC Corporation, where they scaled the Document Science division. Prior to EMC, Doug was COO and Ed was SVP of Sales of Document Sciences before the eventual acquisition by EMC. After flying down to sunny San Diego, we were thoroughly impressed by the Seismic team. Having been in the trenches together since meeting on a submarine ship in the Navy, Doug and Ed gave us confidence they would build an enduring enterprise company.

A few reasons why we’re excited about Seismic:

This scratches the surface of why we are so excited to be chosen to lead the $100M Series E investment for Seismic, and partner with Doug, Ed, and the rest of the Seismic team. As seasoned enterprise software executives, Doug and Ed truly understand their own customer and Lightspeed is thrilled to back a team that is both product-driven and has a history of successful execution.

If you are a global enterprise with a sales force, join more than 500 global enterprises and check out Seismic.

— Will Kohler & Natalie Luu

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