Military Public Affairs into Apple Public Relations

Operation Security Officers and the intelligence people have always been worried about what public affairs has released to the public. Many would just love to shut us down. Luckily, for many years, commanders have moved to allow public affairs officers to engage the media to inform the world about operations, exercises, our people and our capabilities. This has allowed the public affairs soldier to grow and become more than a source of command information. We have developed to become planners, crisis communication experts, media relations professionals. But if the Air Force is right and we should be concerned about revealing too much information to our nation’s enemies should we not turn and look at command information and put a new focus on it.

Yes, this is designed to generate conversation.

Yes, I know Apple is a private company and the services is a public organization who answer to the people.

Yes, I am not making much of a difference between what we put on DVIDS and what we specifically send out to the media.

In the end, Apple is focused on the end goal, if a request, a story was not able to tell the Apple story they did not grant the request or do the interview. Apple knows what their goals and objectives are and do everything to meet them. So should the military public affairs branches turn into Apple?

Should we just focus on command information, should we focus on supporting the Department of Defense Initiative of #KnowYourMil? Talking about our community relations events and numerous fun runs? Highlighting just individuals, although I am sure the intelligence folks would like us only to use first names and black out any name tapes in our stories. What is the right answer, I don’t know. Honestly, not much of what we release compromises operational security.

I wish this unfortunate event with the Air Force would have sparked a broader discussion within the public affairs field. What does it mean to keep the American public informed? What kind of content do we need to produce to achieve that? Should we focus more on external audiences or internal audiences? When has the S2/G2 said something is OPSEC when it isn't, and it leaves you scratching your head.

So are we going to discuss?

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