The Ultimate Guide to Gift Guides

Gift guides are a way to highlight products from your catalog to your customers. They are a way give your customers inspiration for any holiday, season, or event that they might need a gift for. With hordes of customers purchasing online to complete their last minute shopping this year, consider creating a gift guide to reach these last-minute customers.

Here are the tips you need to create an inspirational gift guide that helps you sell more all year.

Showcase the products that are going to appeal to your target audience. To get started, you will want to answer a few questions:

Demographics will vary between businesses, but the answers to these questions will be the foundation for what sort of gift guide you create.

Give your gift guide a clear and concise theme. By organizing your gift guide to a clear theme or category you will help your customers find what they are looking for faster and easier by clearly stating the theme of the guide up front.

Include products with a range of price points to appeal to the largest possible audience. By including items with a variety of prices, you will be able to provide suggestions that all of your customers can afford, giving you the highest amount of potential sales.

When choosing the products to include in your gift guide be sure to choose gifts that are readily available. Avoid any products that are out of stock, close to running out of stock, take a long time to make, or that you are planning to discontinue. Also, consider your ability to ship the product quickly and have it arrive on time, many people use gift guides for last minute gift ideas so you need to be able to deliver your products quickly. If the products in your gift guide are not readily available you will be spending time and effort driving traffic to products that ultimately customers cannot buy — creating disappointment for them, and lost profits for you.

Regardless of how you choose to publish your gift guide, your guide needs to be organized and easy to navigate. It should be easy for your customers to make a purchase from your gift guide.

There is a huge variety of ways to publish your gift guide and get the information to your customers. When deciding which option is best for your business, think about where your audience hangs out online and where you see the highest levels of interaction form your other marketing activities.

All year long people buy gifts for various reasons. Any occasion that your customers might need to purchase a gift is a great opportunity to make a gift guide. Get creative with your guides to make this tool work for you all year.

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